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Helping Founder-Led Businesses Uncover Profit Bottlenecks & Scale through Profit-Driven Systems

Michael Arn Psy.D & Ashley Arn Psy.D are your Fractional Executive Team. They're Experts in building Profit Systems around a Founder’s Vision and Genius and in Premium Client Systems

 

Ashley Arn Psy.D & Michael Arn Psy.D have created a tool to help founders uncover Profit Bottlenecks in just a few minutes or less.

Want to see what the profit bottlenecks are in your business and if or how you can grow profits while simplifying operations? 

Click the button to get started. 

Uncover Profit Bottlenecks Here

 

Most founders eventually hit a wall. Revenue grows, but profits stagnate or shrink. Operations expand, but complexity takes over. Clients come in, but they aren’t the premium clients that create simplicity, high profits, and momentum.

At Crucial Habits we typically get invited in by founders and CEOs of successful and ambitious companies who recognize that there is a bottleneck to growth.

  1. Either they're frustrated that profits are stagnant or slowing despite business coming in. It feels like there’s a lot of friction in the sales process. Even when they do make sales, they’re for lower prices with less than ideal clients.
  2. Or operations have expanded to the point where complexity and chaos have taken over. The business operations are reactive not proactive. Putting out fires is the norm. Chaos and complexity are throttling growth and profits.
  3. Or the founder is stuck in the weeds of the business. They’re wearing too many hats, trying to do everything and they’re spending so much time working in the business they have very little time or energy to work on the business or have a fun personal life.

That’s where we step in.

We partner with founders to take back control by building profit-driven systems around their vision and genius. The goal isn’t just growth. It's to scale using systems to increase profits and simplify operations so you can do business on your terms.

Ashley Arn Psy.D & Michael Arn Psy.D have created a tool to help founders uncover Profit Bottlenecks in just a few minutes or less.

Want to see what the profit bottlenecks are in your business and if or how you can grow profits while simplifying operations? 

Click the button to get started. 

Uncover Profit Bottlenecks Here

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Ashley Arn Psy.D & Michael Arn Psy.D Help Founder-Led Businesses Scale through Profit-Driven Systems

Ashley Arn, Psy.D & Michael Arn, Psy.D

For over 17 years, Ashley Arn and Michael Arn have been entrepreneurs and trusted advisors to founders, CEO's and leaders.

They have founded and built 5 profitable and impactful companies. 

Their work sits at the intersection of cutting-edge neuroscience, human psychology, premium business strategy and impactful leadership. 

They've also been married to each other since 2008, had an amazing son in 2012 and have created a life full of people they love and who love them.   

The Arn’s story began in graduate school, where their personal and professional chemistry ignited a shared mission: to decode the psychology of founders, CEO's and leaders to help change the world for the better and end their days fulfilled.

Together, they completed their doctoral degrees, amassing over 4,500 hours of advanced clinical supervision—honing the depth, discipline, and discernment that now defines their private advisory work.

Their first venture, the California Therapy Institute, became a boutique destination for high-end clients and a training ground for top-tier clinicians. But it was their disillusionment with surface-level therapeutic models—and their obsession with human excellence—that led them to create a new standard of transformation.

They went on to advise companies like eHarmony, grow a multimillion-dollar coaching enterprise, and design certification programs that have shaped a new generation of values-driven coaches, consultants, medical professionals, and executive consultants.

They also founded two retail companies and a wine bar.

Ashley Arn Psy.D is known for helping growth-stage founders scale sustainably by optimizing operations, unlocking new revenue streams, and eliminating psychological and structural roadblocks that stall growth.

She is a operational specialist and is able to expertly help founders and CEO's to optimize business operations for scalability and sustainability.  

Michael Arn Psy.D is known for helping founders and CEO's highly monetize small premium audiences and uncover profit streams without adding complexity or additional workload. His gift lies in helping people simplify complexity, amplify value, and build purpose-driven empires without sacrificing well-being.

Today, the Arns work exclusively with a curated circle of founders, CEO's and leaders in a private, high touch, deeply personal and immersive format.

If you're ready to scale without overwhelm or burnout let's talk and get you upgraded.

Click Here to Talk & Get Upgraded

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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