Connect with us on Social

About Ashley Arn Pys.D. & Michael Arn Psy.D.

Ashley Arn Psy.D. & Michael Arn Psy.D. have spent the last 16+ years building businesses and helping people TRANSFORM their lives.

They've developed results-based, science-driven strategies, programs, & tools that have been used by 10,000 plus people.

Now, they only work with people in a personal and highly engaged manner.  This means they select only a small number of people to work with each year.  They are currently at capacity and are closed to new people.

You can join their Waitlist and See if You Qualify for One of their Next Open Spots.

Here's how Ashley Arn Psy.D. & Michael Arn Psy.D. have mentored thousands of people to build their businesses and transform their lives


Michael and Ashley fell in love their first year of graduate school.

Michael had just moved from Wisconsin to California to get started on his Master’s degree in Marriage and Family Therapy.

Ashley and Michael had instant, easy chemistry and quickly became good friends. That friendship turned into deep love and led to them getting married in 2008 on the beach in Dana Point, CA surrounded by all their friends and family.

That very same year they jumped into entrepreneurship together and also started their business coaching people on creating crucial habits. Whew! What a busy season of their lives!

Over the next few years, they worked hard to complete their Master’s and Doctoral degrees with an emphasis in Couple and Family Therapy.

They each received over 4,500 hours of clinical supervision doing therapy with individuals, couples and families. For many of these supervised hours, they video recorded their client sessions and received extensive supervision on each session.

In 2011, they co-founded the California Therapy Institute where they worked with clients and provided clinical supervision to trainees and interns.

In this private practice, they started out primarily doing couples therapy but quickly became disillusioned with how many couples were incompatible.

Through exploring what made their own relationship work so well, seeking out mentors, endless training, and doing their own inner work, Ashley and Michael had quickly become experts in dating, relationships, and how to choose and keep a compatible partner.

In 2012, their son Mason was born and their adventure as new parents began!

In 2014, they went to consult for eHarmony in Los Angeles, CA as psychologists and matchmakers.

In 2016, they chose to leave everything corporate and the hustle and bustle of the city behind. They took their awesome son and two rescue dogs to the wine country of Sonoma, CA. It took them a while to adjust to small town living but the slow pace of wine country grew on them.

They continued to work with clients, growing their online coaching practice to well over a million dollars and impacting the lives of 10,000 plus people.

After living in Sonoma for 5 years, they were ready for their next adventure. They decided to leave California behind for a year and move back to the small town in Wisconsin where Michael was raised. They quickly fell in love with life in this magical little town.

After coaching clients directly for so many years, at the beginning of 2021 the dynamic duo launched their Coach Certification Program and Trusted Leader Organization.

One of the most unique parts of working with Dr. Ashley & Dr. Michael is that they each have very different assets that they bring to the coaching world.

Ashley loves everything about relationships and always has. She’s just an extroverted, people person and always has been. She developed the Crucial Habits Sell by Serving system where she helps coaches, consultants, medical professionals, and therapists serve their ideal clients at the highest level. She’s also passionate about teaching and leading new coaches to get their clients the best results through the Crucial Habits Trust-Based Method.

Michael is introverted and prefers to be behind the scenes mentoring others to be the best versions of themselves. He has always been obsessed with psychology, relationship dynamics and peak performance. He loves masterminding with coaches, consultants, medical professionals and therapists. He helps these professionals design simple, fun and profitable one person, part-time businesses that serve ideal clients at the highest levels.

After 16 years in business together and many more as a couple, Dr. Ashley and Dr. Michael still manage to work together from home every single day...usually with a small, white fluffy dog snoring in their laps and the sound of their son dribbling a basketball not too far off in the background.