Ready to take your business to the next level?  


Most business owners get stuck at a certain level of revenue and don't ever grow their business to meet their lifestyle and dreams. There are a few simple steps you can take right now to build the business you've always dreamed of. 

Here's what our clients have to say about working with Crucial Habits. 


"I was so burned out running my business. Every day I knew that there were things I needed to do, but I just couldn't get myself to do them. Michael was calm and patient in helping me discover what I truly wanted my business to look like. We mapped out my plan for the next 5 years. I finally felt like I knew what I needed to do next. Then, Ashley came into the mix and helped me streamline my day to day tasks. She set up systems that actually led me to earn more money in just the first couple of weeks of working together. I'd highly recommend the Arn's to anyone who wants to take their business to the next level." Shakti, Wellness Industry, California


"I know that I should talk about what Ashley and Michael did for my business...but honestly, I've never experienced the level of customer service and professionalism that they delivered. I had big time financial struggles and the idea of someone looking at my business finances made me want to immediately cry. They never once judged me. They never once told me that I was bad or wrong. They simply helped me figure out how to move forward with kindness and patience. When I got nervous, they showed up for me and were always responsive. I have learned so much from them about how to serve my clients in the same way and, because of that, my business is thriving and was finally profitable for the very first year after being in business for 10 years." Laura, Retail Business, California


"I was always worried about being salesy. I didn't want people to feel like they had to buy something from me. Because of that, my expenses in my business were costing me more than I was earning. I was worried about money every single month but I just kind of avoided it. Eventually, it would cause a problem, and then I would panic. Working with the Arn's put an end to that cycle. I learned how to manage my business finances. I cut out the things that weren't leading to my business being successful. Ashley taught me how to have conversations with my customers in a way that actually served them and were not salesy or sleazy at all. In fact, my customers kept coming back to me because of the relationship I built with them. Michael helped me understand how to use a small amount of technology to make my business run more smoothly. I've already made triple the investment that I made to Crucial Habits in just 3 months. Call them right away to find out if they can help you too." Monique, Retail Industry, Texas


"I first connected with the Arn's through a referral from another business owner. I had looked at so many business coaches and I was always shocked by how much they expected me to invest and the amount of time it would take. It's safe to say that I was pretty guarded and even though my friend had been successful working with the Arn's, I wasn't sure that I would be. I couldn't believe how honest and direct they were with me when we had our first conversation. They weren't hiding anything. They told me exactly what to expect if we worked together. I surprised myself by actually making a decision to work with them during that first phone call and even paid them right that minute! Guess what? They overdelivered on every single thing that we had agreed to. It's rare to find a business coach that you can trust to follow through on delivering results so if you need help, at least have a conversation with them to see if they can help you."  Jim, Service Industry, Pennsylvania  

Dr. Ashley Arn Psy.D. & Dr. Michael Arn Psy.D. have been business owners for 16+ years. 

Ashley & Michael love everything about helping business owners make their dreams a reality. 


Ashley and Michael have built several 7-figure businesses over the last 16 years.

Together, they have developed simple tools to quickly launch and scale business in a way that is congruent with a business owner's vision.

The Dyanmic Duo has a motto of "Better Together".

Ashley is obsessed with discovering how small businesses can serve their clients at the highest level while also generating the most revenue for their business. 

Michael is obsessed with creating simple, streamlined processes that lead a business owner to maximize their time and potential. 

Crucial Habits is the successful byproduct of Ashley and Michael's teamwork. 

Through Crucial Habits, the team has worked with small business owners all over the country to increase revenue, streamline operations, and give business owners their time back. 

The couple is experienced in helping business owners develop every aspect of their businesses: marketing, sales, service, business analysis, and operations (including product management). 

Crucial Habits is a Trust Based brand. We are here to SERVE our business owners first. 

We're not the consultants who come into your business and rigidly tear apart everything you have worked so hard to create. 

Our goal is to help you build a business that you LOVE, that operates at a high level, producing the money you need to live the lifestyle you want. 

We never make any recommendations to business owners without first having a conversation to understand what their current circumstances are and what their goal is for their business. 

Talk with Dr. Ashley & Dr. Michael Arn to find out if they can help Your Business